Drive This — For Event Organizers

Put Your Event On Their Radar.

Drive This is where serious car enthusiasts plan their European season. Curated, editorial, trusted.

See Pricing →
What You Get →
The Audience
118+
Curated Events
82
Visitor Countries
1’300+
Monthly Visitors
100%
Automotive
HOW IT WORKS

Two Kinds of Listings.
Labelled Honestly.

Most events on Drive This are editorial picks. We choose them, we write them, they change by season.

A Sponsored listing is different. Paid, labelled “Sponsored” on pin and card, held to the same relevance standard. If your event fits the audience, you can reserve a year‑round spot on the map.

What You Get

What a Sponsored Listing Gets You.

1.
A pin that stays on the map
Large, solid‑fill in your country's colour, badged Sponsored. When your edition ends, the pin rolls forward to the next one. You stay visible through winter, when next year's plans get made.
2.
A page built like an editorial entry
Your photos, your description, your booking link. Same template we use for Drive This Picks, different label. Optional discount code for Drive This visitors. You send the text, we publish it.
Demo Motors Showcase →
3.
Monthly analytics by email
Your event's drawer views, page visits, audience origin. Numbers you can compare month over month.
Partner Tiers

One Tier. One Price.

Editorial Pick Selected by us
Sponsored €149 / month
On the map✓✓
Event detail page✓✓
Large country-colour pin—✓
Sponsored badge on pin & card—✓
Year-round visibility—✓
You control photos, description, link—✓
Optional discount code for DT visitors—✓
Monthly analytics by email—✓
Monthly
€149 / mo
Cancel anytime. First month on us.
  • Large country-colour pin, year-round
  • Sponsored badge on pin & card
  • Full event detail page
  • Optional discount code
  • Monthly analytics email
  • Automatic rollover to next edition
Annual
€1'200 / yr
€100 / month average. Almost four months on us.
  • Everything in Monthly
  • One invoice, one renewal
  • Save €588 versus monthly billing
Launch Offer

First Month On Us.

Free Trial
Start on the monthly plan. First month is on us. See the pin go live, get your first analytics email, then decide.
Talk to the Editor
One person runs Drive This. Questions, updates, discount codes go to one email. Usually live within 48 hours.
EDITORIAL NOTE

We Still Decide What We Write.

A Sponsored listing does not buy editorial coverage. Field Reports, Event Previews, and Roadtrip Guides are written independently. If your event is worth covering, we probably already know. Paying doesn't change that, either way.

Questions

FAQs

Is every event accepted as Sponsored?
No. Drive This is curated. If your event fits European car culture (collector cars, classic motorsport, concours, track days, serious meets) you likely qualify. When in doubt, ask.
Can I update my listing after it goes live?
Yes. Send an email. Discount code, new photos, description change, usually live within 48 hours.
What does "year‑round pin" mean?
Most events on Drive This run annually. When your edition ends, your pin stays on the map pointing to the next one, same spot, same size. People browsing in winter still find you.
Why is there no Free tier anymore?
Earlier versions offered a basic free listing. It didn't reflect how the site actually works. Drive This is curated editorially, and curation is not the same as admission. Editorial picks are ours to choose. Sponsored listings are yours to buy. Cleaner for everyone.
Who is Drive This?
One person, Zurich. Editorial, development, partner contact. You deal with us directly.
Get Started

Start a Sponsored Listing.

Send your event name, dates, and website. We'll confirm fit and send the details within 24 hours.

Email Us Now
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Photos by Cosmo Gchwend for Drive This

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