Event
Since 2017, Odense Congress Center has hosted Denmark's largest dedicated car show – and each edition seems to outgrow the last. The 2025 event set a new attendance record with over 30,000 visitors, cementing Auto Show Denmark's position as Scandinavia's most accessible celebration of automotive culture across all genres and eras.
The format is refreshingly broad. Four exhibition halls spanning 40,000 square metres fill with everything from new-model launches and dealer displays to museum-quality classics, fully built drift cars, time attack weapons, and the kind of one-off supercars that rarely leave private collections. Club stands bring together owners of specific marques, while trade exhibitors showcase the latest in parts, accessories, and detailing products. The democratic mix means a pristine Ferrari sits comfortably near a turbocharged Volvo wagon or a meticulously restored American muscle car.
The outdoor arena transforms the show into something more visceral. Throughout the weekend, drift drivers from Denmark, Sweden, and Norway put on smoke-filled demonstrations, the crack of throttle and screech of tyres drawing crowds to the purpose-built grandstands. It's the kind of live action that photographs can't capture – the smell, the noise, the proximity to sliding machinery.
What makes Auto Show work is its family-friendly atmosphere. This isn't an exclusive concours or a hardcore tuner meet – it's designed for anyone with an interest in cars, from children seeing their first supercar up close to enthusiasts deep in conversation about engine builds. The central Danish location helps: Odense sits on Funen, roughly equidistant from Copenhagen and Jutland, making it accessible from across the country.
Advance tickets offer significant savings and allow early wristband collection, letting you skip queues when doors open Saturday morning. Free parking is available on site.
